Cultural Management is a broad field which aims to cultivate cultural awareness and diversity and to bring culture to meet public needs and enjoyment. This bachelor programme offers an interdisciplinary learning environment to engage students with theories, arts-based knowledge, and transferable skills. It focuses on three areas of Cultural Management:

1. Antiquities and Heritage Management
2. Cultural Institutions and Curation
3. Cultural and Creative Industries

Recently there has been a growing interest in the potential contribution of the arts and culture to sustainable development, cultural diversity and global economy. In the present century, our economy is relying heavily on the developments of cultural and creative industries. Social awareness towards cultural authenticity, entirety and diversity, is also on the rise. There is a growing number of cultural infrastructure which include not only museums, but also large-scale cultural districts, small-sized community arts space, and public areas designated for socio-culture facilities. Thus, there is a pressing need to shape students of humanities with visions, expertise, sensibility, and ethics to serve as the mediators between the public and cultural productions. They will form the core “cultural software of our city”.

This BA programme emphasizes cross-disciplinary studies. It aims to educate and train this new breed of cultural leaders and mediators to interpret, define and defend cultures. With senses and respects for different cultures, they will commit to develop local culture from the perspectives of Fine Arts, Anthropology, History, Archaeology, Cultural Studies or any combinations of the above.