This course introduces students to the basic knowledge of managing entrepreneurship, which is a key issue in the creative industries. It comprises three parts. The first part provides a general introduction. The second part discusses the nature of entrepreneurship in creative industries and demonstrates the entrepreneurial process, through which, creative ideas are generated, cultural diffusion is stimulated and innovation processes are carried out. It informs students of the key traits of the creative entrepreneurs and the business opportunities and models for entrepreneurship processes in the creative industries. In the third part, it explores the conducive policy conditions to support and encourage entrepreneurship in creative industries.

Time : Tue 12:30 – 15:15
Venue : Lee Shau Kee Bldg 202
Course Instructor : Prof. Isaac Leung
Language of Instruction : Cantonese and English